ZBD exhibited at EuroCIS, Europe's leading trade show for the retail sector in Dusseldorf, Germany, last week and the interest in our solution was overwhelming, with enquiries from retailers and potential partners from around the globe. There is often talk about electronic shelf labelling (ESL) not taking off, but if last week's show was anything to go by, then the interest is most definitely there. And with the retail sector still experiencing strong price competition, with frequent promotions, VAT rate changes, plus increasing legislative product and price labelling requirements, then it is only a matter of time before the solution becomes even more widely adopted, as retailers recognise the multitude of benefits that it brings.
When we discuss our ESL (electronic shelf label) solution with a potential customer or partner, they all agree that our epaper displays are well designed, and visually appealing. But what resonates most with each and every one of them, is the lack of infrastructure required to support our solution in store. We show them the Bounce Communicator, which is roughly the same size as a laptop battery pack, and that's it. No wires, no cables. It really sets our solution apart from others in the market.
Sarah Hool
Marketing Manager
sarah.hool@zbdsolutions.com
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