Further to our recent news announcements that Hungary's Unio Coop and CBA stores have implemented our electronic shelf labels within their fruit & Veg department, it's becoming more common for grocery retailers to deploy ESL within their 'fresh' departments. These departments, which offer perishable products, are often responsible for significant financial losses every year through the inability to sell products nearing their sell-by date.
One way of eliminating product wastage is to reduce prices and make pricing more attractive to customers. Where markdown prices usually displayed on paper labels can devalue the product, with ZBD's electronic shelf labels, price markdowns can be made in seconds, and are invisible, protecting retailers' margins at the same time.
It often isn't feasible for many retailers to udpate pricing manually, potentially several times a day. However, implementing electronic shelf labels within perishable departments enables stores to make price changes quickly and wirelessly, saving store staff from having to print out new paper labels and distribute them within store, which help to make the store more efficient. ESL should also enable the store to sell more products at a lower price, eliminating costly product wastage.
We know that not all grocery retailers are ready to go down the route of deploying electronic shelf labels storewide quite yet. But installing them within a department gives them a chance to test the benefits first hand, without having to commit to rolling the solution out.
These are just one of the cooperative retailers that we're working with, and we'll be announcing more very soon.
Sarah Hool
Marketing Manager
sarah.hool@zbdsolutions.com
Comments